Designing a Cohesive Social Media System

Every successful account doesn't design posts — it builds a design system.

1. Grid

• 1080 × 1080 square
• 1080 × 1350 vertical
• Consistent inner padding

2. Typography

1. Only 3 sizes
2. Fixed line height per size
3. Tracking for large headings

3. Color palette

• Two core colors
• One accent color
• 3–4 neutrals

If you catch yourself picking from 5 fonts per post, you don't have a system.

A solid system gives your account a consistent visual identity.