Motion Graphics Fundamentals in After Effects

Before you open After Effects and start moving layers, understand that motion graphics isn't animating shapes — it's visual storytelling with rules.

1. Timing

Motion that feels "natural" is actually engineered to the millisecond. Any element moving at a constant speed looks artificial.

• Short motion (0.2s–0.4s) — feels fast and energetic
• Medium motion (0.4s–0.8s) — main transitions
• Long motion (over 1s) — dramatic or calm pacing

2. Easing — the natural touch

• Ease Out — starts fast, slows down
• Ease In — starts slow, accelerates
• Ease In-Out — smoothest, for mid transitions
• Overshoot — goes past then returns

Golden rule: never leave a motion linear unless you have a clear reason.

3. Disney's 12 principles

1. Squash & Stretch
2. Anticipation
3. Follow Through
4. Secondary Action

Tools are secondary. Ideas and timing make the difference.