From Idea to Delivery: The Logo Design Process

Logo design isn't drawing something pretty — it's a business decision that shapes how people perceive your brand.

Stage 1: Research & discovery

• Who's your target audience?
• Who are your competitors?
• Three core values the logo should reflect?

Stage 2: Sketching

Start on paper. Rule: 50 sketches before opening Illustrator.

Stage 3: Digital execution

1. Start in black & white only
2. Test at small sizes (16px)
3. Balance the negative space precisely

A great logo can be drawn from memory by anyone who saw it once.

Stage 4: Brand guidelines

The mark alone isn't a brand. Deliver: variations, colors, fonts, and safe-space rules.